Lifestyle and Parenting blog based in Surrey.

Thursday 9 August 2012

Dove Colour Radiance Launch and Review

Back in my days as a media darling, I would be in a brainstorm about a new launch and inevitably at some point the Dove Real Woman campaign would be brought up as a textbook example of fantastic marketing.

A few weeks ago (sorry wedding planning has slowed down my blogging!) I was invited to an exclusive London venue to view Dove's latest TV advert and find out about their new Colour Radiance range.

Marketing lovelies everywhere will be gripping their champagne flutes more tightly as Dove really have done it agin, the advert featuring blind Kate talking about how colour makes her feel was inspired.

The Colour Radiance range Includes a shampoo, conditioner, express conditioner and leave in conditioner and care spray. Since getting my hair coloured pre-wedding I've been using the products and been really impressed. They contain UV filter and Colour Revitaliser to nourish the hair and protect from fading, helping to keep the freshly coloured feeling I love. The shampoo has a low sulphate formula which means it delicately cleansers the hair without striping the colour away. My favourite product of the launch is the lightweight conditioning and care spray which I've used on wet hair after washing to give silky, shiny, tangle free locks without weighing them down, whilst also containing a UV filter.

At the launch we were asked to use our senses to see what colours they invoked and choose a piece of fabric before swing what that the colour revealed about us in a beautiful display.

Sensory area

One of the colour areas
Gorgeous 'real woman'

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